Marketing

Product Marketing Manager

Indore, Madhya Pradesh   |   Full time

Job role:


We’re on the lookout for a product marketing manager to develop and execute marketing strategies to increase awareness and adoption of the product. Our ideal candidate is a passionate experienced B2B product marketer with proven success in working with emerging products and driving GTM strategies.


Job Location: Indore | Full Time | Experience: 2.5 yrs & above | Salary ∝ Expertise | Rs.1.8L ~ Rs.5L |


About the company:


Anaxee Digital Runners is building India's largest last-mile verification & data collection network of Digital Runners (shared feet-on-street, tech-enabled) to help Businesses & Consumers reach remotest parts of India, on-demand.  KYC | Field Verification | Data Collection | eSign | Tier-2, 3 & 4


Sounds like a moonshot? It is. We want to make REACH across India (remotest places), as easy as ordering pizza, on-demand. Already serving 11000 pincodes (57% of India) | Anaxee is one of the very few venture-funded startup in Central India | Website: www.anaxee.com 


Important: Check out our company pitch (6 min video) to understand this goal - https://www.youtube.com/watch?v=7QnyJsKedz8


Responsibilities:

  • Product messaging and positioning – Develop product positioning and messaging that resonates with customers and differentiates our organization in the market
  • Content Development – Conceptualize and create educational product and solution content for a variety of platforms
  • Market, customer, and competitive analysis - Be the expert on the customer, the industry trends, and the players in the market
  • Sales enablement – Communicate value proposition and provide high value sales tools, training, and collateral
  • Demand generation – Develop and implement strategies to drive product awareness and demand
  • Evangelism – Serve as a company spokesperson and go-to thought leader for the product


Requirements:

  • B.E / B.Sc./ B.Des (MBA Preferred) with atleast 3 years prior experience in a similar position
  • Graphics Designing: Formal training/certificate course in Graphic Designing (Preferred)
  • Proven experience creating marketing plans encompassing strategy, customer research, competitive analysis, product requirements, messaging, pricing, etc
  • Experience initiating and driving a range of GTM programs including, webinars, tradeshows, social media, content marketing etc.
  • Excellent English presentation, written, and verbal communication skills, with an eye for quality and attention to detail
  • Ability to effectively lead, inspire, and mentor direct and indirect reports
  • Strength in collaborating with cross-functional teams, across geographies, including executive management, product management, operations, sales and marketing

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